Cultural site · Upolu
Samoa Cultural Village
A free interactive showcase of fa'a Samoa run by the Samoa Tourism Authority on the Apia waterfront. Watch demonstrations of weaving, traditional umu cooking, kava ceremony, ie toga (fine mat) making and the closing fire-knife dance — all by Samoan elders. Tuesday, Wednesday and Thursday only, 10:30am–12:30pm. Donations welcome.
Also known as: Cultural Village, Cultural Village Apia, Samoa Cultural Centre, STA Cultural Village
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Visiting Samoa Cultural Village — full guide
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Best stays in Upolu, Samoa
Upolu is where most Samoa trips start. Faleolo International Airport, the capital Apia, and the bulk of the country's resort-tier accommodation all sit here. The south coast (Lalomanu, Lotofaga, Siumu) is the postcard side; the north has Apia and the working harbour.
Things to do in Samoa: tours, activities, and day trips
Samoa rewards travellers who get out of the resort. Most of the iconic photos (To-Sua, Lalomanu, Alofaaga blowholes, the canopy walk) are 60–90-minute drives from wherever you're staying — and the easiest way to see them is on a guided tour with a local operator who knows the village fees and the best swimming windows.
Stay nearby on Upolu
Last updated 26 April 2026