Cultural site · Upolu
Samoa Cultural Village
Samoa Cultural Village is Apia's hands-on cultural experience, run by the Samoa Tourism Authority at the Tourism Fale on Beach Road. You'll witness and participate in fa'a Samoa traditions: a 'ava (kava) ceremony, weaving (visitors plait coconut-leaf plates used in a food tasting), tatau (tattoo) demonstrations, umu (earth-oven) cooking layered over hot stones, and a siva (dance) performance. The full program takes 2–3 hours and runs Tuesday to Friday, starting at 10:30am. An optional evening fiafia with dinner is also available on-site.
Apia's flagship cultural experience — run by the Samoa Tourism Authority at the Tourism Fale on Beach Road. A hands-on showcase of fa'a Samoa: a traditional 'ava (kava) ceremony, weaving demonstrations (visitors plait coconut-leaf plates that are used later in the food tasting), tatau (tattoo) demonstrations, umu (earth-oven) cooking — where, as the guides explain, the men do most of the work, layering taro and fish over hot stones — and a siva (dance) performance. Allow 2–3 hours for the full program. Admission is WST 20 per adult and WST 5 per child aged 6–12 (under 4 free). A separate evening fiafia + dinner is also bookable on-site.
Also known as: Cultural Village, Cultural Village Apia, Samoa Cultural Centre, STA Cultural Village
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Best stays in Upolu, Samoa
Upolu is where most Samoa trips start. Faleolo International Airport, the capital Apia, and the bulk of the country's resort-tier accommodation all sit here. The south coast (Lalomanu, Lotofaga, Siumu) is the postcard side; the north has Apia and the working harbour.
Things to do in Samoa: tours, activities, and day trips
Samoa rewards travellers who get out of the resort. Most of the iconic photos (To-Sua, Lalomanu, Alofaaga blowholes, the canopy walk) are 60–90-minute drives from wherever you're staying — and the easiest way to see them is on a guided tour with a local operator who knows the village fees and the best swimming windows.
Stay nearby on Upolu
Samoa Cultural Village in detail
- Good to know
- The program runs Tuesday–Friday only, closed Saturday–Monday. An evening fiafia and dinner experience is available as a separate booking on-site.
- About
- Samoa Cultural Village is Apia's flagship cultural experience, run by the Samoa Tourism Authority at the Tourism Fale on Beach Road. You witness and participate in fa'a Samoa traditions including 'ava ceremony, weaving, tatau demonstrations, umu cooking, and siva dance.
- Best time to visit
- Tuesday–Friday, 10:30am start. Arrive early for a seat. Allow 2–3 hours for the full program.
- Getting there
- Samoa Tourism Fale, Beach Road, Apia, Upolu.
- What to expect
- A traditional 'ava (kava) ceremony, weaving demonstrations where you plait coconut-leaf plates used later in the food tasting, tatau (tattoo) demonstrations, umu (earth-oven) cooking with taro and fish layered over hot stones, and a siva (dance) performance. An optional evening fiafia with dinner is also bookable on-site.
About Samoa Cultural Village
Is there an admission fee?
Yes — WST 20 per adult and WST 5 per child aged 6–12 (children under 4 are free). The fee covers the full hands-on program.
What should I wear?
Modest clothing is expected at cultural and religious sites — shoulders covered and skirts or shorts at knee length or longer. Avoid swimwear away from the beach.
Are these sites accessible on Sundays?
The village runs Tuesday to Friday and is closed weekends and Mondays. Most cultural sites and museums close on Sunday in observance of the rest day.
Can I take photographs?
Outdoor photography is generally welcome. For interiors of churches, museums, or sacred sites, ask permission first.
Last updated 8 September 2026