Cultural site · Upolu
Samoa Cultural Village
Apia's flagship cultural experience — run by the Samoa Tourism Authority at the Tourism Fale on Beach Road. A hands-on showcase of fa'a Samoa: a traditional 'ava (kava) ceremony, weaving demonstrations (visitors plait coconut-leaf plates that are used later in the food tasting), tatau (tattoo) demonstrations, umu (earth-oven) cooking — where, as the guides explain, the men do most of the work, layering taro and fish over hot stones — and a siva (dance) performance. Allow 2–3 hours for the full program. Admission is WST 20 per adult and WST 5 per child aged 6–12 (under 4 free). A separate evening fiafia + dinner is also bookable on-site.
Also known as: Cultural Village, Cultural Village Apia, Samoa Cultural Centre, STA Cultural Village
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Activities that visit Samoa Cultural Village
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Visiting Samoa Cultural Village — full guide
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Best stays in Upolu, Samoa
Upolu is where most Samoa trips start. Faleolo International Airport, the capital Apia, and the bulk of the country's resort-tier accommodation all sit here. The south coast (Lalomanu, Lotofaga, Siumu) is the postcard side; the north has Apia and the working harbour.
Things to do in Samoa: tours, activities, and day trips
Samoa rewards travellers who get out of the resort. Most of the iconic photos (To-Sua, Lalomanu, Alofaaga blowholes, the canopy walk) are 60–90-minute drives from wherever you're staying — and the easiest way to see them is on a guided tour with a local operator who knows the village fees and the best swimming windows.
Stay nearby on Upolu
About Samoa Cultural Village
Is there an admission fee?
Yes — WST 20 per adult and WST 5 per child aged 6–12 (children under 4 are free). The fee covers the full hands-on program.
What should I wear?
Modest clothing is expected at cultural and religious sites — shoulders covered and skirts or shorts at knee length or longer. Avoid swimwear away from the beach.
Are these sites accessible on Sundays?
The village runs Tuesday to Friday and is closed weekends and Mondays. Most cultural sites and museums close on Sunday in observance of the rest day.
Can I take photographs?
Outdoor photography is generally welcome. For interiors of churches, museums, or sacred sites, ask permission first.
Last updated 30 May 2026