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Visiting Samoa Cultural Village, Apia, Upolu

Samoa Cultural Village is one of Apia, Upolu's most-visited cultural sites. This guide pairs the place with the stays nearby and the tours that include it on their itinerary, so you can plan a trip without bouncing between five tabs.

About this guide

Apia's flagship cultural experience — run by the Samoa Tourism Authority at the Tourism Fale on Beach Road. A hands-on showcase of fa'a Samoa: a traditional 'ava (kava) ceremony, weaving demonstrations (visitors plait coconut-leaf plates that are used later in the food tasting), tatau (tattoo) demonstrations, umu (earth-oven) cooking — where, as the guides explain, the men do most of the work, layering taro and fish over hot stones — and a siva (dance) performance. Allow 2–3 hours for the full program. Admission is WST 20 per adult and WST 5 per child aged 6–12 (under 4 free). A separate evening fiafia + dinner is also bookable on-site.

Where to stay (8)

Things to do (1)

Practical info

Before you fly, skim our Samoa travel info page — visa rules, ferry to Savai'i, driving on the left, village fees, and cultural protocols. For event timing, the Samoa events calendar covers festivals, public holidays, and weekly markets.