Visiting Samoa Cultural Village, Apia, Upolu
Samoa Cultural Village is one of Apia, Upolu's most-visited cultural sites. This guide pairs the place with the stays nearby and the tours that include it on their itinerary, so you can plan a trip without bouncing between five tabs.
About this guide
Apia's flagship cultural experience — run by the Samoa Tourism Authority at the Tourism Fale on Beach Road. A hands-on showcase of fa'a Samoa: a traditional 'ava (kava) ceremony, weaving demonstrations (visitors plait coconut-leaf plates that are used later in the food tasting), tatau (tattoo) demonstrations, umu (earth-oven) cooking — where, as the guides explain, the men do most of the work, layering taro and fish over hot stones — and a siva (dance) performance. Allow 2–3 hours for the full program. Admission is WST 20 per adult and WST 5 per child aged 6–12 (under 4 free). A separate evening fiafia + dinner is also bookable on-site.
Where to stay (8)

Talofa Inn
Apia · Upolu
- Hotel
from WST 250 / night

Sheraton Samoa Aggie Grey's
Apia · Upolu
- Hotel
- Bungalow
from WST 600 / night

Ulalei Lodge
Apia · Upolu
- Eco-lodge
from WST 220 / night

Eden's Edge Hotel
Apia · Upolu
- Hotel
from WST 280 / night

Hotel Elisa
Apia · Upolu
- Hotel
from WST 430 / night

Tanoa Tusitala
Apia · Upolu
- Hotel
from WST 450 / night

The White House Hotel Samoa
Apia · Upolu
- Hotel
from WST 180 / night

Taufusi Hotel
Apia · Upolu
- Hotel
from WST 330 / night
Things to do (1)
Practical info
Before you fly, skim our Samoa travel info page — visa rules, ferry to Savai'i, driving on the left, village fees, and cultural protocols. For event timing, the Samoa events calendar covers festivals, public holidays, and weekly markets.
