Visiting Samoa Cultural Village, Apia, Upolu

Samoa Cultural Village is one of Apia, Upolu's most-visited cultural sites. This guide pairs the place with the stays nearby and the tours that include it on their itinerary, so you can plan a trip without bouncing between five tabs.

About this guide

Apia's flagship cultural experience — run by the Samoa Tourism Authority at the Tourism Fale on Beach Road. A hands-on showcase of fa'a Samoa: a traditional 'ava (kava) ceremony, weaving demonstrations (visitors plait coconut-leaf plates that are used later in the food tasting), tatau (tattoo) demonstrations, umu (earth-oven) cooking — where, as the guides explain, the men do most of the work, layering taro and fish over hot stones — and a siva (dance) performance. Allow 2–3 hours for the full program. Admission is WST 20 per adult and WST 5 per child aged 6–12 (under 4 free). A separate evening fiafia + dinner is also bookable on-site.

Where to stay (8)

Practical info

Before you fly, skim our Samoa travel info page — visa rules, ferry to Savai'i, driving on the left, village fees, and cultural protocols. For event timing, the Samoa events calendar covers festivals, public holidays, and what's on while you're there.