Market · Upolu
Apia Fish Market
Pre-dawn auction at Apia Wharf where local boats land yellowfin tuna, mahimahi and reef fish straight off the line. Ice-glazed slabs are slapped onto wooden tables, prices argued in Samoan, and the whole thing wraps before mid-morning. Best from 5–7am, especially Saturdays. A reminder that Apia is still very much a working harbour town.
Also known as: Apia Fish Markets, Apia Wharf Market, Maketi i le Vai, Maketi i le Vai Apia
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Best stays in Upolu, Samoa
Upolu is where most Samoa trips start. Faleolo International Airport, the capital Apia, and the bulk of the country's resort-tier accommodation all sit here. The south coast (Lalomanu, Lotofaga, Siumu) is the postcard side; the north has Apia and the working harbour.
Things to do in Samoa: tours, activities, and day trips
Samoa rewards travellers who get out of the resort. Most of the iconic photos (To-Sua, Lalomanu, Alofaaga blowholes, the canopy walk) are 60–90-minute drives from wherever you're staying — and the easiest way to see them is on a guided tour with a local operator who knows the village fees and the best swimming windows.
Stay nearby on Upolu
Last updated 7 May 2026